Amazon has announced Amul’s foray into online selling in the US through its Global Selling Program. In line with Amazon’s vision to transform the way India buys and sells, this exclusive association will enable consumers in the US to enjoy Amul’s high-quality products. At launch, Amul is offering Amul Ghee to global customers through Amazon.com. Amul’s Ghee and Gulab Jamun are amongst the best-selling products in the US market with Amul’s Ghee currently being ranked as one of the top SKUs on Amazon in the ‘Butter and Margarine’ category. Going forward, Amul plans to add additional products from its wide product portfolio on Amazon.com
Amazon’s Global Selling Program was launched in India in May last year. It facilitates easy, simple and convenient access for all Indian sellers – including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their ‘Make in India’ products to consumers across the globe. The program has witnessed a 70% increase in seller base as compared to last year with a total of over 18,000 Indian sellers on the platform selling globally across Amazon’s 9 global marketplaces. The program offers a comprehensive end-to-end solution that includes assisting sellers with imaging, logistics, tax advisory and remittance. With over millions of Indian products listed on Amazon’s global marketplaces, Global Sales has expanded selection of popular Indian products into several categories. Currently over 25 million products are listed by Indian sellers.
Amul is one of India’s largest, most loved and trusted food brand which enjoys worldwide recognition and global demand. Through Amazon’s Global Selling Program, ‘The Taste of India’ will transcend geographical boundaries and take its high-quality food products overseas to delight international customers.
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